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Competitive intelligence
for the physical world

Sense360 is an insights firm that leverages anonymous, always-on location and survey data from a panel of over 2 million consumers to provide the most granular and actionable competitive intelligence in the industry.

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pRODUCTS

Image Description Competitive Intelligence

Our customized reports help you benchmark yourself against the competition, dive-deep on your customers, and understand how your marketing is performing.

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Image Description Industry Reports

We leverage our unparalleled data to publish dozens of industry reports ranging from customer quintile analysis to media targeting best practices.

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Image Description Custom Research

We can help answer your burning questions by looking deep into our data and uncovering the levers that drive massive growth.

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Our Methodology

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Our Panel

Sense360 sensor-technology is on hundreds of apps and over 2 million devices in the US, creating a massive panel of anonymous data

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Representative

Our panel is highly representative and we constantly monitor it based on geo, app, and demo

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Continuous Data

We persistently collect anonymous sensor data from our panel capturing not just location, but also activity and context

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Behavior & Survey

Our sensor data helps us understands where and what our panel did and we use surveys to ask the why

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Privacy

Image Description USER CONSENT & Transparency

Participating apps must get user consent to acquire the data.

Image Description Anonymous

We never collect personally identifiable information. We obfuscate sensitive data like wifi access point for added privacy.

Image Description Aggregated data

We never share data at an individual level with third parties and all of our reporting and insights are provided at an aggregated level.

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